New Holiday ‘Winter Workshop’ Pop-Up Coming To Blue Back Square in West Hartford, CT
RiseUP For Arts Partners With Blue Back Square
WEST HARTFORD, CT - Blue Back Square today announced their newest holiday pop up experience called “Winter Workshop” - a creative community space that will feature holiday-themed events, DIY classes, kids activities, art displays and more. This new pop up activation launches as a collaboration between Charter Realty, Image Marketing, and RiseUP for Arts. In addition to Winter Workshop’s schedule of events, RiseUP for Arts will also utilize the space to launch their “Holiday Exchange” program - providing a unique opportunity for local small businesses to gather, market to the public, and occupy a first-rate prominent retail space during the busy holiday shopping season in the heart of West Hartford.
Located in the former West Elm space on Memorial Blvd in Blue Back Square, Winter Workshop will be festively decorated for the holiday season including outdoor window murals and a holiday tree decorating contest put on by RiseUP for Arts’ team of local artists. The innovative pop up experience will provide guests a wonderful opportunity to mingle, enjoy themed events, shop for handmade gifts, and meet local artists in a creative environment. This initiative is just one of Charter Realty and Development’s many new holiday investments aimed at bringing holiday cheer to the local community, which also includes impressive new light displays throughout Blue Back Square’s outdoor common area spaces.
Winter Workshop will first open to the public at the annual Holiday Stroll event scheduled for Thursday, December 1st from 5-8pm. Guests can stop by, meet local artists, enjoy a festive treat, and maybe even snap a photo with some beloved holiday characters.
A full Winter Workshop events calendar will launch this week at www.bluebacksquare.com and will feature holiday-themed DIY classes such as wreath making, ceramic tree painting, ornament making, tablescape decorating and more. Classes will be offered for a wide range of ages and abilities, encouraging all from the community to come out and enjoy the beautiful space.
“Bringing art to the public has always been a major focus of our redevelopment plans for Blue Back Square, and this latest initiative with RiseUP for Arts is the perfect opportunity to do so throughout the entire winter season. We love seeing families of all ages attend our free summer events in the Square, and are confident that having an indoor space to bring everyone together during the holidays will resonate with the local West Hartford community,” said Paul Brandes, Principal of Charter Realty and Development, the owner of Blue Back Square.
“Blue Back Square has been a great partner in supporting the arts in the community. We are excited to have another opportunity to work with their team to bring some holiday cheer to the Square. This is also a paid opportunity for local artists to showcase their talents!” said Matt Conway, Executive Director of RiseUP for Arts.
For more information, please contact Elizabeth Zigmont of Image Marketing at 860-863-5861 or firstname.lastname@example.org.
About RiseUP for Arts
RISEUP FOR ARTS is a non-profit aimed at creating public art that is inclusive and accessible for anyone. RiseUP’s mission is to empower communities to imagine new possibilities. RiseUP for Arts has completed over 100 mural and place-making projects since 2015 throughout Connecticut. RiseUP works with 50+ local, professional artists, collaborates with 100's of partners, and hosts 1,000+ volunteers per year to help beautify our communities. RiseUP for Arts, creates public art through public art consulting and curating, donations, grants, and community goodwill. RiseUP supports artists, cities, other nonprofits, companies, and local community members in making their public art projects come to life. The organization helps create the vision and manages the entire process to beautify communities. www.theriseupgroup.org Instagram: @ctmurals
About Blue Back Square
Blue Back Square is a unique shopping, living, dining, and entertainment destination. Anchored by Crate & Barrel, Cinepolis Cinemas, and Barnes & Noble, the property also has several upscale restaurants and retailers such as The Cheesecake Factory, Fleming’s Prime Steakhouse, World of Beer, Rosa Mexicano and The Place to Be. Centrally located in the highly sought-after town of West Hartford and regionally accessible to all of Central Connecticut, Blue Back Square is where people shop, eat, work, play and live. Visit www.bluebacksquare.com for more information.
About Image Marketing
Image Marketing, based in Connecticut, is one of the premier lifestyle and real estate marketing agencies across the country, representing over 200 shopping centers from LA to New York. The award-winning team is made up of industry veterans who specialize in bringing consumer brands to life through public relations, experiential events, social media and creative design. They are often featured on broadcast media outlets as brand and trend experts, and help companies differentiate their image from the competition. For more information, visit www.imagemarketingconsultants.com